COMPETENCIES & TOOLKIT

SKILLS & CREATIVE
TOOLBOX.

An honest, transparent inventory of design fundamentals, typography, motion principles, video editing, and software tools evaluated by active learning stage.

CURRENTLY ACTIVE FOCUS

Procedural Shaders, Baseline Typography & Dynamic Graph Curves

Currently deep-diving into advanced After Effects speed graph easing, Blender shader networks, and Swiss editorial grid mathematics at PSB Academy.

READ LEARNING JOURNAL →
CATEGORY 01

GRAPHIC DESIGN

CORE COMPETENCIES

Composition & Balance

Practising

Negative space management, asymmetric balance, visual tension, and harmonious framing.

Colour Theory

Practising

Harmonious palettes, chromatic contrast, emotional resonance, and accessible color ratios.

Brand Identity Systems

Developing

Logomarks, design tokens, color guidelines, identity manuals, and brand collateral.

CATEGORY 02

TYPOGRAPHY AND LAYOUT

EDITORIAL & STRUCTURE

Typographic Hierarchy

Developing

Scale hierarchies, kerning, leading, baseline grids, font pairing, and editorial readability.

Grid Systems & Swiss Layout

Practising

Modular grids, multi-column print structures, responsive layout logic, and publication design.

Editorial & Poster Layout

Practising

Expressive typography posters, publication spreads, cover design, and spatial pacing.

CATEGORY 03

VISUAL COMMUNICATION

MEANING & MESSAGING

Visual Metaphors & Clarity

Developing

Translating conceptual narratives into immediate, intuitive visual metaphors and clear hierarchy.

Information Hierarchy

Developing

Guiding viewer gaze through proportional contrast, focal emphasis, and structured reading paths.

Visual Storytelling

Developing

Narrative sequencing, emotional pacing, juxtaposed compositions, and thematic continuity.

CATEGORY 04

MOTION GRAPHICS

KINETIC MEDIA

Kinetic Typography

Practising

Layered text animations, expressive type timing, title sequences, and loop kinetic posters.

Speed Graphs & Easing

Practising

After Effects graph editor easing curves, velocity control, natural momentum, and transitions.

Vector Motion Design

Practising

Shape layer morphing, path animation, stroke trims, and rhythmic brand animations.

CATEGORY 05

ANIMATION

PRINCIPLES & DYNAMICS

Animation Principles

Learning

Anticipation, squash and stretch, follow-through, staging, and frame rate pacing.

Spatial & 3D Movement

Learning

Blender camera paths, turntable rigs, light animation, and spatial transformations.

Temporal Rhythm

Learning

Audio synchronization, beat-matching, pause durations, and emotional tempo control.

CATEGORY 06

VIDEO EDITING

POST-PRODUCTION

Assembly & Pacing

Practising

Timeline assembly, jump cuts, match cutting, L-cuts, J-cuts, and temporal editorial rhythm.

Color Grading

Developing

Lumetri color wheels, tonal curve adjustments, LUT application, and chromatic balancing.

Audio Sync & Mixing

Developing

Multi-track audio ducking, dialogue leveling, sound effects sync, and background tracks.

CATEGORY 07

CREATIVE SOFTWARE

DIGITAL TOOLKIT

Adobe Photoshop

Developing

Raster manipulation, compositing, tonal curves, mockups, masking, and texture design.

Adobe Illustrator

Developing

Vector precision, typography lockups, brand logomarks, iconography, and print preparation.

Adobe After Effects

Practising

Motion graphics, keyframing, speed graphs, shape layer animation, and render queues.

Adobe Premiere Pro

Practising

Timeline cutting, audio ducking, Lumetri color grading, multi-track sync, and media export.

Blender

Learning

3D modeling, modifier stacks, shader node trees, Cycles rendering, and lighting setups.

Figma

Developing

UI layout grids, auto-layout components, design systems, and responsive wireframes.

PORTFOLIO APPLIED

SEE HOW THESE SKILLS MANIFEST IN REAL PROJECTS

Explore 6 concept project case studies demonstrating research, sketches, and iterative outcomes.

BROWSE SELECTED WORKS →