BRANDING / GRAPHIC DESIGN
CONCEPT 01
CHROMA.
An experimental visual identity exploring chromatic color dynamics, modular typography, and asymmetric geometric systems.
CASE STUDY DETAILS →
GRAPHIC DESIGN & MEDIA STUDENT
Designing Ideas Into
Visual Experiences.
I’m Asish Sonti, a creative design student at PSB Academy, Singapore. I am passionate about exploring the intersections of graphic design, motion graphics, animation, and video editing to turn ideas into engaging visual experiences through thoughtful design and continuous practice.
Diploma in Graphic Design & Media // PSB Academy, Singapore
SYS // INTERACTIVE_MESH_3D
COORD: 1.3521° N, 103.8198° E [SG]
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ABOUT ASISH
EXPLORING FORMS.
EXPLORING FORMS.
QUESTIONING BOUNDARIES.
Currently pursuing a Diploma in Graphic Design and Media at PSB Academy, Singapore, my journey is driven by a deep curiosity about how visual hierarchy, motion dynamics, and digital materiality evoke emotion and communicate clarity.
Coming from an engineering foundation, I bring both analytical discipline and experimental artistic instinct to every project—whether building modular brand identities, timing kinetic typography, or exploring 3D spaces in Blender.
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SELECTED WORKS
VIEW ALL 6 WORKS →
FEATURED PROJECTS
CREATIVE CAPABILITIES
DISCIPLINES IN PRACTICE
Explorations spanning visual identity, motion graphics, 3D modeling, and editorial design as developed through coursework and personal studies.
01
Graphic Design
Creating visual concepts, compositions, and communication pieces that combine clarity with a distinctive visual identity.
02
Branding and Visual Identity
Exploring brand direction through typography, colour systems, visual language, and consistent design applications.
03
Poster and Layout Design
Developing structured grid systems, balanced whitespace, typographic scale, and impactful editorial compositions.
04
Motion Graphics
Bringing static visuals to life through movement, timing, easing curves, and animated kinetic typography.
05
Animation
Experimenting with frame rates, temporal rhythm, character/object timing, and dynamic digital motion principles.
06
Video Editing
Shaping visual narratives through editing, pacing, match cuts, color grading, and sound-aware storytelling.
SKILLS OVERVIEW
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CREATIVE TOOLBOX
FOUNDATIONS
Design Principles
- • Swiss Baseline Typography
- • Layout & Asymmetric Grids
- • Colour Harmony & Contrast
- • Visual Hierarchy & Pacing
ACTIVE COURSEWORK
TIME-BASED MEDIA
Motion & Video
- • Kinetic Typography Systems
- • Speed Graph Easing Curves
- • Temporal Video Editing
- • Sound-Aware Transitions
PRACTISING
SPATIAL DESIGN
3D & Digital Art
- • Blender Polygonal Modeling
- • Dielectric & Glass Shaders
- • Three-Point Studio Lighting
- • Orbital Camera Turntables
EXPLORATION
CORE SOFTWARE
Digital Tools
- • Adobe Photoshop
- • Adobe Illustrator
- • Adobe After Effects
- • Blender 4.0 & Figma
DEVELOPING
MODULE LEARNING JOURNAL
VIEW ALL 10 EXERCISES →
REFLECTIONS FROM THE PROCESS
EXERCISE 1A
Communication Exercise
Effective communication is essential in graphic design because designers must understand client requirements and translate ideas into clear visual solutions.
EXERCISE 2A
Ethics Reflection
Professional ethics guide designers in making responsible and honest creative decisions, respecting copyright, acknowledging original work, and designing truthfully.
EXERCISE 5A
Brand Foundation Statement
Personal branding helps communicate identity, creative interests, and professional values, reflecting my approach to visual communication and design.